Debora Serrentino at Seeds&Chips 2017, Milan, Italy
Friday, May 26, 2017
Friday, May 26, 2017
We had the honour of a visit from Debora Serrentino, Foodie Translator, at our stand at the Seeds&Chips Exhibition, 2017, in Milan.
This is what she wrote about SOP in her blog:
"I found just one word, actually two, on an extremely courageous stand and these were “intensive" and "agriculture”. As Marco Poggianella, CEO di SOP, pointed out, we can work in every possible "alternative" way for the cultivation of cereals, fruit and vegetables, but by 2050, there will be 9 billion inhabitants on the Earth and we will not be able to do without intensive agriculture if we want to feed them all. Indeed, even today, with only 7 billion people, we are unable to do without it.
So, SOP has researched and found a way to render intensive agriculture sustainable. SOP is a chemical company that uses quantum physics to develop its products, products that can be applied to numerous sectors, not just in agriculture, from animal husbandry to the care of the house and the individual.
If you happen to pass the SOP stand and a man invites you to sniff a pile of manure, try not to be offended, it is probably just Marco Poggianella who wants to show you that “their” manure doesn’t smell. Have a quick chat, he will open up a whole new world for you, a world with a project which shows that not everything “old” or traditional should be discarded, a world in which the right idea is enough to innovate and make the “old” sustainable and give it a new future.
This is the story of my visit to Seeds&Chips, I haven’t written about everything I saw, these are just the things that struck me the most. Some made me proud to be Italian, others filled me with hope for a better future, where technology and innovation are not considered as “baddies” that take away employment, but as instruments that, in the hands of the right people, can create a better world from all points of view.”
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